Whitepapers
Why would you organise an event, why participate in an event or why would you visit an event? Fair questions we do not always have the clear answer for. There are so many variables in place that the answer might be different for every organiser, exhibitor or visitor.
In our whitepapers we dive into these questions and try to find the answer for the different target groups.
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The fabric of meetings - everything is intertwined
Years ago, colleagues were invited to present their own department at a trade show stand. The Sales department showcased this in the form of a tailor’s mannequin, dressed with different fabrics and outfits: symbolising a custom-made solution for every organiser. Whether for large or small events, there always is a perfect fit.
