Whitepapers
Why would you organise an event, why participate in an event or why would you visit an event? Fair questions we do not always have the clear answer for. There are so many variables in place that the answer might be different for every organiser, exhibitor or visitor.
In our whitepapers we dive into these questions and try to find the answer for the different target groups.
Downloads
The fabric of meetings - everything is intertwined
Years ago, colleagues were invited to present their own department at a trade show stand. The Sales department showcased this in the form of a tailor’s mannequin, dressed with different fabrics and outfits: symbolising a custom-made solution for every organiser. Whether for large or small events, there always is a perfect fit.
Unveiling the secrets of successful industry events
The whitepaper provides valuable insights into the success stories of Metstrade, Amsterdam Drone Week and Interclean Amsterdam. As you explore the whitepaper, you'll discover how events that continuously invest in quality content and networking avenues ensure a steady flow of new attendees and keep exhibitors coming back.
The ROI of your event participation
What’s in it for me?
This is a question we often ask ourselves when it comes to taking part in an exhibition. And it’s a fair question, one which can be clearly answered with a little effort. In this whitepaper we’ll tell how you can work out what an event will deliver while increasing returns in the process…
The exhibitors customer journey
How to increase the impact of your participation?
Experiences in the marketing mix is a necessity. One-on-one meetings with potential customers and relations are becoming increasingly important for organisations looking to really connect with their target group. Events represent a crucial platform for this.
No shine without friction
These are interesting times, to say the least. How are these global and local changes impacting the exhibition, congress, meeting and experience marketing industry? Where’s the friction?