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Amsterdam, September 8th, 2026 – The seismic shift taking place in the media landscape thanks to generative AI will be on full display at RAI Amsterdam from September 11 to 14. IBC2026, the world’s largest trade show for media, entertainment, and technology, offers a remarkable glimpse into the profound changes currently underway.

AI revolution in media on display at leading IBC2026

Last week, RAI Amsterdam was at the heart of one of society’s most pressing challenges: population ageing. During the IAGG World Congress of Gerontology and Geriatrics, approximately 3,500 scientists, policymakers and healthcare professionals from around the world gathered to exchange knowledge and insights on healthy, active and independent ageing.

Global knowledge on healthy ageing at the RAI

Maurits van der Sluis joins JMIC Board, strengthening RAI Amsterdam’s global industry role

Maurits van der Sluis joins JMIC Board

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Katelijn Wilhelmy

Nils Vonder

News articles

AI revolution in media on display at leading IBC2026

Global knowledge on healthy ageing at the RAI

Maurits van der Sluis joins JMIC Board

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