MASTERS EXPO is Europe's premium business fair, unique in its design. Every year, around 350 national and international companies gather here in a vibrant entrepreneurial setting. You'll discover the innovations of many unique (family) businesses from over 20 different sectors. Here, Dutch entrepreneurs meet in a relaxed setting, together with family or their closest business friends. It's the largest social and most relevant networking event in the Netherlands, built with sustainable building materials.

MASTERS EXPO is Europe's premium business fair, unique in its design. Every year, around 350 national and international companies gather here in a vibrant entrepreneurial setting.

MASTERS EXPO 2025

The ultimate winter experience returns! From December 13, 2025, until January 3, 2026, we’re opening the gates to the Netherlands’ most magical winter event.

The ultimate winter experience returns! We’re opening the gates to the Netherlands’ most magical winter event. Get ready for an even more dazzling Winter Paradise, our most enchanting edition yet, wrapped in a brand-new look.

The ultimate winter experience returns! We’re opening the gates to the Netherlands’ most magical winter event. Get rea

Het Amsterdamse Winterparadijs

This year, Roué Verveer is back with a brand-new Christmas show: A Very Funny Christmas – the Glitter & Glamour edition! Christmas is his favorite time of year, and you'll feel it in this sparkling show. Roué takes you on a festive adventure full of humor, song, dance, and of course, his unparalleled comedy.

This year, we're not just celebrating Christmas, but also the 5th edition of this show – its anniversary year!

This performance is the perfect blend of festive cheer and Roué's signature style: a feel-good spectacle where everything revolves around laughter, enjoyment, and celebrating Christmas together. With a live band, singers, dancers, and spectacular moments, Roué delivers a show you won't want to miss. So put on your finest glittering outfit and come enjoy an evening full of humor, music, and the magic of Christmas!

This year, Roué Verveer is back with a brand new Christmas show: A Very Funny Christmas – the Glitter and Glamour edition

This year, Roué Verveer is back with a brand new Christmas show: A Very Funny Christmas – the Glitter & Glamour edition!

Roué Verveer - A Very Funny Christmas - The Glitter and Glamour edition

HOLIDAY ON ICE – HORIZONS: a breathtaking experience for the whole family.

Step into a mesmerizing, colorful ice world and experience the magic of HOLIDAY ON ICE – HORIZONS, running from December 4, 2025, to January 11, 2026. Be captivated by spectacular performances, dazzling costumes, and the world’s best skaters.

In this enchanting show, a vibrant city comes to life on the ice, revealing hidden gems and secret spots known only to the locals. From bustling streets to tranquil corners, the beauty and magic of urban life unfold before your eyes.

From December 25 to 28, 2025, the show will be performed at the Amsterdam RAI, making it the perfect outing to celebrate Christmas with family and friends. This unforgettable show brings the holiday season to life and promises a magical experience you don’t want to miss.

HOLIDAY ON ICE - HORIZONS is a magical family experience. Celebrate Christmas 2025 with HOLIDAY ON ICE. The magic of the city comes to life with spectacular acts, dazzling costumes, and the best skaters.

HOLIDAY ON ICE - HORIZONS

The essence of hospitality extends beyond a fine dish or a quality drink; it's about offering unique experiences and memorable moments. The sector is ever-changing, demanding that hospitality professionals stay responsive to shifts and trends. Horecava is the premier venue where professionals can discover the newest trends and developments. From international culinary delights to innovative management solutions and chic interior designs, it has it all.

Horecava has been the largest event for the Dutch hospitality industry since 1957. Hospitality professionals get to know new suppliers, innovations and practical tips and advice: everything you need to elevate your business.

Horecava

HYROX Amsterdam returns to RAI Amsterdam in 2026 for a full weekend of energy, 
athletic challenge and an unforgettable race experience. HYROX is the world’s largest 
fitness race combining running with functional workout stations, designed for all levels – 
from first-time participants to elite athletes chasing personal bests and World 
Championship qualification.
New this edition is HYROX Youngstars, giving young athletes the chance to experience 
the excitement of HYROX in an inspiring and accessible format.
Whether you compete or cheer from the sidelines, the atmosphere, community and 
race-day energy make HYROX Amsterdam a must-attend event for fitness fans. Tickets 
and division details can be found on the official ticket page

HYROX Amsterdam returns to the RAI! The world’s biggest 
fitness race for all levels, from first-timers to pros. New this 
year: HYROX Youngstars for young athletes. Compete or
come cheer!

HYROX Amsterdam

From 22 to 25 January 2026, RAI Amsterdam will be all about international equestrian sport during Jumping Amsterdam. With World Cup qualifiers in both dressage and jumping, the world’s best riders and horses will compete. Visitors can enjoy top-level sport, a vibrant atmosphere, live entertainment, a shopping village with premium brands, and culinary delights at the food court. End the day with a festive evening at the iconic Bolle Jan Café presented by  fanpartner Heineken. A unique day out for all ages!

Experience top-level international equestrian sport at RAI Amsterdam. Enjoy the FEI World Cup™ presented by Vriendenloterij, food, shopping and entertainment in a unique atmosphere. A perfect day out for all ages!

Jumping Amsterdam 2026

Jumping Amsterdam

Musical and choreographic event, Franceconcert presents Carmina Burana in 2025 and 2026, one of the most popular masterpieces of the 20th century. Based on a collection of lyric poems, Carmina Burana was composed by Carl Orff between 1935 and 1936. Presented for the first time in 1937 at the Opera of Frankfurt, this masterful work has captivated audiences ever since, leaving no one unmoved. The most known movement ” O Fortuna ” resumed in the end of the piece, is today world-famous. Interpreted with passion and power by choirs and soloists, these profane and Latin songs tell us a story of life and death, fate and above all, love. About 100 artists sing about the joy of the return of the spring and the pleasures of alcohol, play with the wheel of fate, dance love and lust. This new production seizes sensuality and emotion of this musical phenomenon to show that music, movement, and speech are inseparable. A major success of the 20th century played all over the world, this original and fervent piece will go for a big European tour from November 2025.

Musical and choreographic event, Franceconcert presents Carmina Burana in 2025 and 2026, one of the most popular masterpieces of the 20th century.

Carmina Burana

Join us in Amsterdam for the IT event of the year where the Cisco Live community comes together for an experience that supports your personal and professional success. Through technical education and thought leadership programs you will discover how Cisco is revolutionizing the way infrastructure and data connect and protect organizations in the AI era.

Join us in Amsterdam for the IT event of the year. Discover how Cisco is revolutionizing the way infrastructure and data connect and protect organizations in the AI era.

Cisco Live 2026

Join Ryder and the Pups on a Thrilling Treasure Hunt!
Get ready for an action-packed, live stage show as PAW Patrol Live! returns with a brand-new adventure—The Great Pirate Adventure! Bring the whole family to enjoy this high-energy performance filled with music, fun, and plenty of excitement.

During Adventure Bay's Pirate Day celebration, Cap’n Turbot stumbles upon a mysterious cave, leading Ryder and the heroic pups on a daring mission to find a hidden pirate treasure. But they're not the only ones searching! It's a thrilling race against time to discover the treasure, and the PAW Patrol needs "all paws on deck" for this unforgettable journey.

Packed with heroic teamwork, problem-solving, and interactive moments, PAW Patrol Live! is the ultimate live experience for young fans and their families. Don't miss out!

Get ready for an action-packed, live stage show as PAW Patrol Live! returns with a brand-new adventure—The Great Pirate Adventure!

PAW Patrol Live! The Great Pirate Adventure

Discover, experience and shop.

Everything for your pregnancy, baby and toddler.

Are you expecting a little one or have you just become a parent? The Negenmaandenbeurs, the event for expectant and young parents, is just around the corner! From Wednesday, February 19 to Saturday, February 22 you are welcome at the Negenmaandenbeurs in RAI Amsterdam. You can even come and enjoy two special shopping evenings. Why shouldn't you miss it?

DISCOVER Dive into a world full of inspiration and innovation. Discover the latest trends and must-haves for your little one. Beautiful baby clothes, healthy food, smart baby monitors, here you will find everything you need for a smooth start.

EXPERIENCE Get informed by various experts who are happy to share their knowledge and experience with you. Learn about healthy nutrition, get breastfeeding tips, sleep advice, care tips and other essential aspects of parenthood. Here you can ask all your questions and receive valuable advice. This year we also have a toddler stage with fun performances especially for the little ones! In addition, there is a cozy play area on the terrace, so that while your little one is playing, you can quietly enjoy a delicious cup of coffee.

SHOP With more than 350 top brands under one roof, the Negenmaandenbeurs is the perfect place for trendy items for your baby, toddler and of course for yourself! From the perfect baby carriage to stylish maternity wear, you'll find everything you're looking for.

Don't miss this unique opportunity to immerse yourself in the world of parenting, surrounded by experts and new/innovative products on the market.

Everything for your pregnancy, baby and toddler.
Are you expecting a little one or have you just become a parent? The Negenmaandenbeurs, the event for expectant and young parents, is coming up! From Wednesday, February 19 to Saturday, February 22 you are welcome at the Negenmaandenbeurs in RAI Amsterdam. You can even come and enjoy two special shopping evenings. Why shouldn't you miss this?

Negenmaandenbeurs 2026

Materials Week is more than an event – it's a community. A place where pioneers, visionaries, and trailblazers come together to shape the future of materials. Whether you're here to discover the latest innovations, make powerful connections, or push the boundaries of what's possible, this is your space.

Step into the future of materials innovation – where cutting-edge insights, hands-on tech, and dynamic networking collide in an electrifying experience. Get up close with the latest materials technology, from AI-driven sustainability to next-gen composites. Connect with the brightest minds in the business, forging partnerships that power real progress. This isn't just another conference – it's an unmissable 3 days of energy, ideas, and game-changing moments. Are you ready to be part of what's next?

stablished Silicone Expo Europe, The Gasket & Seals Show, The Magnetics Show Europe and the newly launched High Entropy Alloy Expo, and Speciality Polymers World under one roof.

established Silicone Expo Europe, The Gasket & Seals Show, The Magnetics Show Europe and the newly launched High Entropy Alloy Expo, and Speciality Polymers World under one roof.

Materials Week Europe 2026

Materials Week Europe

On 27 February, 28 February and 1 March, RAI Amsterdam becomes a high-octane race arena. The hall turns into a massive gym with pumping beats, MCs, and the buzzing GYMRACE community. Participants, either solo or in pairs (buddies), tackle a challenging course testing strength, speed, and endurance. There are different categories — SOLO (men, women, mixed) and BUDDIES (men, women, mixed), including “heavy” variants.

On 27 February, 28 February & 1 March, RAI Amsterdam turns into a race circuit. Challenge yourself with strength, endurance, and speed elements in an energetic atmosphere filled with pumping beats and community vibes.

On 27 Febuary, 28 February & 1 March, RAI Amsterdam turns into a race circuit. Challenge yourself with strength, endurance, and speed elements in an energetic atmosphere filled with pumping beats and community vibes.

GYMRACE Amsterdam

Intertraffic Amsterdam is firmly rooted as the leading global business and government gathering on road infrastructure, its traffic management, road safety and parking. Over 30,000 traffic technology and mobility professionals congregate to learn, connect, and be inspired! With 900+ exhibitors and 300+ content sessions, it's the ultimate place to get up to speed on the future of mobility.

The world's leading event on mobility and traffic technology.

Intertraffic Amsterdam 2026

Intertraffic Amsterdam

NADALI PRODUCTION PROUDLY PRESENTS
Kamran Hooman and 25Band
Saturday, March 21, 2026 | NOROOZ GALA – AMSTERDAM 

A NIGHT OF ELEGANCE. A NIGHT OF LEGENDS. 

Celebrate Nowrooz 1405 in style at Amsterdam’s most exclusive concert
An unforgettable evening filled with glamour, live music, culture, and magical moments that will stay with you forever.

> Experience stunning performances, breathtaking ambiance, and pure sophistication.
> Dress to impress and be part of the ultimate celebration of the Persian New Year!

Saturday, March 21, 2026
Amsterdam
Save the date — this is one night you don’t want to miss!

Kamran and Hooman with the 25Band 2026

Kamran and Hooman with the 25Band

The Cloud Native Computing Foundation’s flagship conference brings together adopters and technologists from leading open source and cloud native communities in Amsterdam, Netherlands from 23-26 March, 2026. Be a part of the conversation as CNCF Graduated, Incubating, and Sandbox Projects unite for four days of collaboration, learning, and innovation to drive the future of cloud native computing.

The Cloud Native Computing Foundation’s flagship conference brings together adopters and technologists from leading open source and cloud native communities in Amsterdam, Netherlands from 23-26 March, 2026.

KubeCon + CloudNativeCon Europe 2026

After performing his smash-hit show ‘Horizons’ to nearly half a million people across the world, Professor Brian Cox is back with his new tour world tour Emergence. 

Brian has appeared in many landmark science programs for BBC radio and television over the last 15 years, from the Peabody Award-winning Wonders of the Solar System to the world-wide hit series The Planets.

In the winter of 1610 Johannes Kepler was crossing Prague’s Charles Bridge when he noticed a snowflake land on his arm. He pondered why all snowflakes are six-sided; “I do not believe,” he wrote, “that even in a snowflake, this ordered pattern exists at random.” Over 400 years later, we have part of the answer. Snowflakes are made of water molecules, which are made of atoms, which are made of quarks and electrons - which might be made of superstrings - all held together by forces of nature described by quantum theory. But how does such delicate beauty emerge from such abstract simplicity?  

From the vast rivers of galaxies that make up the cosmic web, to the ecosystems of Earth and the structure of the human brain - from black holes to snowflakes - we see a Universe of dazzling complexity built on profoundly simple principles. How did this happen over 13.8 billion years of cosmic evolution? 

Emergence is also a scientific history of this astonishing 400 years. How did a quarter of a million-year-old species of great apes living on one small planet orbiting an average star come to understand so much about the cosmos? Guided by mathematics, curiosity, and an aesthetic sense of symmetry and beauty, our species has begun to read the story of the Universe and started to carry our spacecraft to the edge of the solar system and outwards to the stars.

Brian says - “I’ve loved creating Emergence - it’s the most ambitious live show I’ve ever written. I’ve been very lucky to collaborate with a wonderful group of scientists, musicians, film makers and graphic artists to bring cosmology, biology, philosophy and history to the largest and most advanced LED screens available, with the best sound and lights I could find. I hope the show is an all-encompassing experience, and I hope it leaves everyone, whether they love science or music or history, or simply contemplating the beauty of Nature, with something new to think about.”

After performing his smash-hit show ‘Horizons’ to nearly half a million people across the world, Professor Brian Cox is back with his new tour world tour Emergence.

Emerge World Tour 2026

Professor Brian Cox

Interclean Amsterdam is the largest professional cleaning trade show in the world and unsurpassed in its role as an international business networking platform for the cleaning and hygiene industry. Interclean Amsterdam provides exciting opportunities to discover the latest cleaning and hygiene products and services, network with other industry professionals and stay on top of cutting-edge developments in the market.

Interclean Amsterdam is the largest professional cleaning trade show in the world and unsurpassed in its role as an international business networking platform for the cleaning and hygiene industry.

Interclean Amsterdam 2026

Senior HR leaders seeking to develop and execute impactful HR tech strategies come together at HR Tech Europe — the region’s event for HR innovation. Offering a unique opportunity to uncover relevant insights, share knowledge, and forge fruitful connections that matter. Focused on medium to large enterprises from various industries, the event is dedicated to one central mission: driving HR success through cutting-edge technology.
2025 Speakers include:

Josh Bersin, Renowned Global Industry Expert  

Anna Carlsson, HR Tech Analyst, HR Digi

Mervyn Dinnen, Partner, Two Heads Consulting  

Therése Götsten, Chief People Officer Digital, IKEA

Melissa Shelley Höjwall, Global HR Tech Leader, H&M

Thomas Lybaek, Talent Product Director, The LEGO Group  

Anna Mindelöf, Chief People Officer, Fiskars Group

Nazim Unlu, Global People & Organization Lead, Novartis  

Wendy Van Ierschot, Founder, VIE People

Alexander Westerdahl, HR Product & Technology, Spotify  

And more.

Stay tuned for updates and join us in April 2026!

HR Tech Europe: Inspiring you to inspire innovation
Senior HR leaders seeking to develop and execute impactful HR tech strategies come together at HR Tech Europe — the region’s event for HR innovation.

HR Tech Europe 2026

Looking for a job, or do you want to orient yourself on the labor market? Then come and have a look at the National Career Fair with 250 top employers from various industries. Register for a free E-ticket directly via www.carrierebeurs.nl or via the Carrièrebeurs app. Would you like to participate in the career fair even better prepared? Then register for Match&Meet and discover before the career fair with which companies you are a match and plan your conversations immediately! The National Career Fair is the largest career event in the Netherlands where online and offline talent acquisition and employer branding connect flawlessly! Would you like to participate in the National Career Fair as an exhibitor? Please contact sales@memory.nl.

The 28th edition of the largest career fair in the Netherlands will take place on 24 and 25 April 2026 in RAI Amsterdam.

De Nationale Carrièrebeurs

astic material suppliers and compounders, pre-processors, plastics recyclers, waste management specialists and industry associations.

The exhibition and conference for the European plastics recycling industry.

Plastics Recycling Show Europe (PRSE) 2026

Plastics Recycling Show Europe 2026

For nearly forty years, PLMA’s World of Private Label has been bringing retailers, wholesalers and other private label professionals together with manufacturers to help them find new products and suppliers, reconfirm existing partnerships, identify new developments, hold strategic meetings and plan their private label roadmap for the year ahead.
PLMA’s 2026 World of Private Label will welcome more than 3,200 exhibiting companies from over 75 countries, including more than 70 national and regional pavilions. Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories such as cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. Free-from, halal, healthy, kosher, organic, plant-based, sustainable, vegan and vegetarian products are all well represented. 
The show floor is divided into 9 food and 6 non-food halls to help visitors make the most of their time. Concentrated into two days, PLMA’s World of Private Label is the most efficient and productive way to source for any company’s private label needs.

The world’s leading private label event

PLMA's 2026 World of Private Label International Trade Show

PROVADA is the largest real estate platform in the Netherlands. In June 2026 we will be back in the RAI Amsterdam. With physical stands, networking opportunities and an attractive three-day programme, PROVADA offers space for new encounters, knowledge sharing and inspiration.

PROVADA the real estate meeting point

PROVADA 2026

GreenTech shines a spotlight on the early stages of the horticulture supply chain and the current challenges growers face.

Your opportunity to connect with the global horticulture community - all in just three days!

GreenTech Amsterdam 2026

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The table below shows the Banner Name(s) that will appear on your stand(s). This name was provided during registration and may differ from the company name in your Company Profile. Changing your company name in the profile does not affect your Banner Name. 
If you wish to change your Banner Name, please contact Account Support.

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Het Amsterdamse Winterparadijs

December 13, 2025 - January 3, 2026

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Het Amsterdamse Winterparadijs

December 13, 2025 - January 3, 2026

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